The MDM Landscape in 2026
The MDM market has traditionally been dominated by a handful of players — Jamf, VMware Workspace ONE, Microsoft Intune, and a few others. These platforms are powerful, but they come with significant trade-offs for resellers and smaller MSPs.
Jamf, in particular, is the gold standard for Apple device management. But for organizations managing mixed Android/iOS fleets — especially in the carrier activation space — the calculus changes significantly.
Pricing: Per-Device vs Per-Seat
Jamf Pro starts at $4.75/device/month for 25+ devices with annual billing. For smaller deployments, prices can climb significantly. Enterprise features like SSO, advanced security, and API access require Jamf Business at $11.50+/device/month.
Et'al MDM starts at $3.99/device/month (Base) and $4.49/device/month (Pro) with all core features included. Annual billing saves 20%. Enterprise pricing is custom but includes multi-tenant MSP portal, white-label branding, and zero-touch provisioning at no extra cost.
For a 500-device fleet, that's a meaningful difference — especially when you factor in that Et'al MDM supports Android, iOS, ChromeOS, and Windows from a single console.
Platform Support
Jamf is Apple-first. It's excellent for managing iPhones, iPads, and Macs, but Android support is limited. If your fleet is mixed — which most carrier activation operations are — you'll need a separate solution for Android.
Et'al MDM manages Android, iOS, ChromeOS, and Windows from one dashboard. Device Owner mode, Work Profile, and Supervised modes are all supported. For resellers managing diverse device inventories, this eliminates the need for multiple MDM platforms.
White-Label & Multi-Tenant
For MSPs and resellers, white-label capabilities matter. Your customers should see your brand, not your vendor's.
Jamf offers limited multi-tenant support through Jamf School and volume purchasing, but true white-label branding isn't a standard offering.
Et'al MDM's Enterprise plan includes full white-label support — custom domains, logos, and branding for each tenant. The multi-tenant MSP portal lets you manage all your customers from a single admin interface while maintaining strict data isolation.
The Bottom Line
Jamf is a mature, battle-tested platform — if your fleet is 100% Apple, it's hard to beat. But for resellers and MSPs managing mixed-platform fleets, Et'al MDM offers a compelling alternative: lower pricing, broader platform support, white-label capabilities, and the option to self-host.
The best way to compare is to try both. Et'al MDM offers a 14-day free trial with no credit card required.